Locally Sourced Creative
Developing creative advertising and marketing solutions for regional businesses and non-profit organizations since 1981.
BA Graphic Design – University of Dallas, magna cum laude
Graphic Designer, Art Director – Exclamation Point Advertising. Clients included Billings Area Chamber of Commerce, Billings Symphony, Dan Bailey's Fly Shop, Downtown Billings Association, Eagle Mount, Eastern Montana College, First Interstate Bank, Gainan's, Hall & Hall, Hart-Albin Company, Junior League, KTVQ-2, Montana Arts Council, Pollard Hotel, Red Lodge Mountain Resort, Rocky Mountain College, St. Vincent Healthcare, United Properties, West Yellowstone Montana, Yellowstone Art Center, Yellowstone Country Montana, YWCA.
Art Director, Copy Writer – Advertising Design. Clients included Billings Education Association, Color World Printers, High Tech Construction, Institute for Christian Conciliation, Kampgrounds of America, Langford International, Nemont Telephone, Norwest Bank, Paradigm Group, Peacemaker Ministries, Yellowstone Boys and Girls Ranch.
Graphic Designer – Dex Media. Clients included advertisers across Montana and northern Wyoming.
Creative Director, Owner – Liz McCall Design, since 2002
• To work directly with clients to design and build each project according to their unique needs.
• To actively listen to the client, problem solve, research and understand the client's marketing objectives, and work as a team player.
• To identify the target audience or customers and speak directly to them to create successful communications.
• To provide unique and effective solutions that best fit the client's marketing strategy and project budget – whether working with a regional business with established brand standards or a start-up business.
- Logo development and branding
- Print advertising campaigns
- Direct mail campaigns
- e-newsletters and print newsletters
- Annual reports and brochures
- Billboards, signs and banners
- Book design
- Website home page design
- Copy writing and editing
- Support photography and Photoshop enhancement
- Collaboration with a network of trusted print and web vendors